Win direct bookings from past guests
Deposits, returning-guest codes, gap-night deals and "book direct" emails.
- On a property's Website tab, open Deposits, returning guests and gap deals. Choose a deposit and add a payment link or bank details, set a returning-guest code, and switch on gap-night deals.
- Guests who tick "email me offers" on your website or house rules form appear on the Past guests page. You can add others who have agreed to hear from you.
- From Past guests, write a short email. {first_name}, {code} and {website} are filled in for each guest. Every email has an unsubscribe link.
- Accepted direct bookings are counted, with an estimate of the Airbnb fees you saved.
Good to know
- UK law (PECR) says you need permission to email people offers, so only add guests who have agreed.
- You can send one email to past guests every 24 hours.
Still stuck? Email [email protected] and we'll help.